Our history
After endless problems with players and friends not signing up for matches and training, Frank Bjergø decided, in 2004, that he would make life easier for coaches and players. He wanted to make a digital platform to communicate between coaches and players so that they could save time on the frustrating coordination, and instead spend more time on the field. This is how SportMember started.
With time, SportMember has developed, so that it today also is a platform for; coordination, member fee payments, and websites for clubs and associations. We have more than 1.5 million loyal users and we dream of making it easy and manageable to be a part of any team or club.
Our mission is to make SportMember as user-friendly as possible, which we work hard on every day. Through SportMember, we are trying to make it more fun to be a part of a team/club. we're motivated to help our users to save many hours on administrative work so that they can enjoy what's important - more time for sport!
Our goal is clear: becoming the largest digital platform for the coordination of sports, and we have made it our mission to make teams and clubs digital.
Today we are 20 hard-working members of the SportMember team, who are distributed between the 9 different countries in which we operate.
Meet us
The SportMember team
![Hs_team](/assets/about_us/hs_team-1046638cad3ada06297ac37e4b0e0847.jpg)
![frank.png](https://www.holdsport.dk/media/W1siZiIsIjIwMjQvMDYvMTgvOWVlbmh3NzA4NV9IU19XZWJfUGVyc29uYWxlcGljc19GcmFuay5qcGciXSxbInAiLCJ0aHVtYiIsIjgwMHgxMDAwMCJdLFsicCIsImVuY29kZSIsImpwZyJdXQ/frank.jpg?sha=ac9115846f2d9ca5)
Some 20 years ago, when Frank found himself having problems with his teammates not signing up for football matches and training, he decided to make life easier for coaches and players. This was the beginning of SportMember as we know it today, where Frank is still leading by example at the office every day.
Frank is an active football player himself, enjoying both first, second and not at least the “third half” of the game. When off the pitch he is a great supporter of Tottenham Hotspurs, visiting the North London Stadium as often as possible.
![HS_Web_Personalepics_Jørgen.jpg](https://www.holdsport.dk/media/W1siZiIsIjIwMjQvMDYvMTgvOXIxc3pqd3Z0aF9IU19XZWJfUGVyc29uYWxlcGljc19KX3JnZW4uanBnIl0sWyJwIiwidGh1bWIiLCI4MDB4MTAwMDAiXSxbInAiLCJlbmNvZGUiLCJqcGciXV0/HS_Web_Personalepics_J%C3%B8rgen.jpg?sha=a03fa15cb5b6f4b2)
Jørgen has a computer science degree and loves everything programming. He keeps our servers happy and running, so SportMember is always working.
When Jørgen is not working, he runs a lot and has recently dipped his toes in to ultra running. He also likes to watch the occasional football matches, especially when the Danish national team hits to the field or even Sønderjyske on a rainy day.
![HS_Web_Personalepics_Mathias.jpg](https://www.holdsport.dk/media/W1siZiIsIjIwMjQvMDYvMTgvOHVodWd5NThicF9IU19XZWJfUGVyc29uYWxlcGljc19NYXRoaWFzLmpwZyJdLFsicCIsInRodW1iIiwiODAweDEwMDAwIl0sWyJwIiwiZW5jb2RlIiwianBnIl1d/HS_Web_Personalepics_Mathias.jpg?sha=c78bc17825d09a74)
Mathias is an experienced software developer who can undertake development tasks across most of the system. In particular tasks that span across app and website, are just the thing for him, as he has extensive experience with both platforms.
He loves sport and exercise in general, and has played many different sports, from disc golf to floorball. He is associated with the local football club in Gjern, where he lives, and can be found on the midfield for virtually all the team's matches.
![HS_Web_Personalepics_Mette.jpg](https://www.holdsport.dk/media/W1siZiIsIjIwMjQvMDYvMTgvOWplNTl0NDhoNF9IU19XZWJfUGVyc29uYWxlcGljc19NZXR0ZS5qcGciXSxbInAiLCJ0aHVtYiIsIjgwMHgxMDAwMCJdLFsicCIsImVuY29kZSIsImpwZyJdXQ/HS_Web_Personalepics_Mette.jpg?sha=0814ddde04dc78dc)
Mette is SportMembers perfectionist and a detail nerd. She is the troublemaker who always finds mistakes and things that can be improved, all to ensure a user friendly and fantastic SportMember site. According to the boss, Mette is the boss.
As a youngster, Mette looked for a career on the handball court, until an ankle injury put an end to the sporting career. Now handball has been replaced by dance, backpack, walking sticks and recently Golf.
![HS_Web_Personalepics_Thomas.jpg](https://www.holdsport.dk/media/W1siZiIsIjIwMjQvMDYvMTgvMWdnNXAzNWhld19IU19XZWJfUGVyc29uYWxlcGljc19UaG9tYXMuanBnIl0sWyJwIiwidGh1bWIiLCI4MDB4MTAwMDAiXSxbInAiLCJlbmNvZGUiLCJqcGciXV0/HS_Web_Personalepics_Thomas.jpg?sha=1117d979a62b7d79)
Thomas is a true SportMember veteran, he knows every single corner of the system. He works as the link between the Customer Relations team and the Development team. Listening to wishes, requests and potential bugs from users, reporting them to the various employees within the Development team.
Thomas absolutely loves everything about movies. So be careful if you engage in a conversation about this, as he is known as a walking Encyclopaedia when it comes to movies. Only his passion for the American football team “New England Patriots” equals his love for movies.
![HS_Web_Personalepics_Morten.jpg](https://www.holdsport.dk/media/W1siZiIsIjIwMjQvMDYvMTgvOWhpY3ZuZWFjb19IU19XZWJfUGVyc29uYWxlcGljc19Nb3J0ZW4uanBnIl0sWyJwIiwidGh1bWIiLCI4MDB4MTAwMDAiXSxbInAiLCJlbmNvZGUiLCJqcGciXV0/HS_Web_Personalepics_Morten.jpg?sha=897e19ff4bc42c9d)
Mortens responsibility is to help our customers identify and solve real pains with software. Additionally, his responsibility is to make our awesome sales & support team thrive in order to assist even more sports clubs digitize their club management.
When not working, he enjoys all things sport and nature. Current passion is trail running and helping his kids do cool stuff. His favourite sports are running & cycling for sure, with team Lidl-Trek as the favoured team.
![HS_Web_Personalepics_Zak.jpg](https://www.holdsport.dk/media/W1siZiIsIjIwMjQvMDYvMTgvOHM0d254eXNkbl9IU19XZWJfUGVyc29uYWxlcGljc19aYWsuanBnIl0sWyJwIiwidGh1bWIiLCI4MDB4MTAwMDAiXSxbInAiLCJlbmNvZGUiLCJqcGciXV0/HS_Web_Personalepics_Zak.jpg?sha=fd2b02fbfab51660)
Zak Staudinger is a Sportmember expert with a capital E! He has been mastering the system for over 10 years and knows the administrative side like the back of his hand. His superpower is helping organizations in the Nordic countries achieve the most efficient automation with Sportmember.
In addition to his passion for sports, Zak has a keen interest in architecture. As a Constructing Architect, he spends his free time engaged in a relentless and uncompromising renovation of his house—a hobby that always gives him something to build on.
![HS_Web_Personalepics_Daniel.jpg](https://www.holdsport.dk/media/W1siZiIsIjIwMjQvMDYvMTgvMmpjaXV3anhpbF9IU19XZWJfUGVyc29uYWxlcGljc19EYW5pZWwuanBnIl0sWyJwIiwidGh1bWIiLCI4MDB4MTAwMDAiXSxbInAiLCJlbmNvZGUiLCJqcGciXV0/HS_Web_Personalepics_Daniel.jpg?sha=51f4612670f23b32)
Daniel is responsible for all English-speaking countries and spends his time speaking to clubs about how great our club management software solution is. He also connects with Federations and NGBs to help streamline their sports administration.
Originated from South London, Daniel moved to Denmark with his family in August 2023. His passion is Football and Arsenal FC, much to the despair our Spurs-loving CEO. Lately Daniels own sporting achievements have moved from teammates to family, including dancing to Disney songs on repeat with his kids.
![HS_Web_Personalepics_Debora.jpg](https://www.holdsport.dk/media/W1siZiIsIjIwMjQvMDYvMTgvMWl0bGxxd3R3cF9IU19XZWJfUGVyc29uYWxlcGljc19EZWJvcmEuanBnIl0sWyJwIiwidGh1bWIiLCI4MDB4MTAwMDAiXSxbInAiLCJlbmNvZGUiLCJqcGciXV0/HS_Web_Personalepics_Debora.jpg?sha=c2a1db61a6875cd0)
Originally from Argentina, Debora works closely with clubs in Spain, and Latin America, ensuring they have all the tools and support they need to succeed. With a focus on streamlining processes and enhancing the overall experience, she aims to make club management smoother and more enjoyable for everyone involved.
When not working, you might find Debora cheering for her favourite teams or enjoying nature. Her favourite sports are all water-related, like swimming, fishing, and kayaking.
![HS_Web_Personalepics_Philip.jpg](https://www.holdsport.dk/media/W1siZiIsIjIwMjQvMDYvMTgvOHQ2ZDkzOGZiZF9IU19XZWJfUGVyc29uYWxlcGljc19QaGlsaXAuanBnIl0sWyJwIiwidGh1bWIiLCI4MDB4MTAwMDAiXSxbInAiLCJlbmNvZGUiLCJqcGciXV0/HS_Web_Personalepics_Philip.jpg?sha=9fe55f440a5670d0)
Philip works with all German speaking countries. His role is to work closely with club managers to understand their pain points and provide tailored solutions on how SportMember can help solve these challenges.
When not working, Philip enjoys surfing and playing basketball, and thrives in social settings centered around sports. His favourite sport team is FC Bayern München Basketball.
![HS_Web_Personalepics_Sophia.jpg](https://www.holdsport.dk/media/W1siZiIsIjIwMjQvMDYvMjAvNzJlODM0anpqa19IU19XZWJfUGVyc29uYWxlcGljc19Tb3BoaWEuanBnIl0sWyJwIiwidGh1bWIiLCI4MDB4MTAwMDAiXSxbInAiLCJlbmNvZGUiLCJqcGciXV0/HS_Web_Personalepics_Sophia.jpg?sha=ad0ba470f3077b90)
Sophia is originally from Baden-Württemberg, Germany, but has recently moved to Aarhus. She works with all German speaking countries and her role is to work closely with club managers to provide help with the many features of SportMember.
In her free time, Sophia enjoys sports such as running, swimming and all kinds of outdoor activities, such as hiking or trail running.
![HS_Web_Personalepics_Tracy.jpg](https://www.holdsport.dk/media/W1siZiIsIjIwMjQvMDYvMTgvN2FpOWdvbW9ma19IU19XZWJfUGVyc29uYWxlcGljc19UcmFjeS5qcGciXSxbInAiLCJ0aHVtYiIsIjgwMHgxMDAwMCJdLFsicCIsImVuY29kZSIsImpwZyJdXQ/HS_Web_Personalepics_Tracy.jpg?sha=3bab4f6bb2d2159b)
Tracy’s main task is to help French speaking sports club understand the features of our software and show them how they can simplify their daily tasks with SportMember. She is also in charge of the Danish support where and helps clubs and members with their daily use of the software/app.
Tracy has been taking dance lessons since she was 6 years old. She practices both hip-hop and street jazz.Whether solo or in a group, dance is another way for her to express herself.
![HS_Web_Personalepics_Lucas.jpg](https://www.holdsport.dk/media/W1siZiIsIjIwMjQvMDYvMTgvNXUwaGdxMXpjNl9IU19XZWJfUGVyc29uYWxlcGljc19MdWNhcy5qcGciXSxbInAiLCJ0aHVtYiIsIjgwMHgxMDAwMCJdLFsicCIsImVuY29kZSIsImpwZyJdXQ/HS_Web_Personalepics_Lucas.jpg?sha=56ccf8d3519da4c6)
Lucas began his journey with SportMember as an intern, then student developer and finally full-time after earning his bachelor's degree. He is a vital member of the IT team, demonstrating proficiency in frontend and backend web development, as well as some app development.
Lucas is a flag football player and team manager at the Aarhus Tigers American Football Club. He is also involved in the Danish American football federation, trying to grow Flag Football in Denmark and does great volunteer work at HackYourFuture in Aarhus.
![HS_Web_Personalepics_Simon.jpg](https://www.holdsport.dk/media/W1siZiIsIjIwMjQvMDYvMTgvdWppbnM0c2tyX0hTX1dlYl9QZXJzb25hbGVwaWNzX1NpbW9uLmpwZyJdLFsicCIsInRodW1iIiwiODAweDEwMDAwIl0sWyJwIiwiZW5jb2RlIiwianBnIl1d/HS_Web_Personalepics_Simon.jpg?sha=1774e05cc824f08f)
Simon is as a web developer, focusing on creating and maintaining our online platform, with a speciality in our CMS system. His workday includes everything from fixing bugs to developing brand new features for our site.
When he is not coding, you can find him playing padel tennis in Pakhus 77 or training for his second half-marathon. It is funny how he tends to gravitate towards solo sports, even though he works at a place called SportMember, helping teams out. This must be because his real team is the office!
![HS_Web_Personalepics_Magnus.jpg](https://www.holdsport.dk/media/W1siZiIsIjIwMjQvMDYvMTgvMTJkcHcwMHQ2Z19IU19XZWJfUGVyc29uYWxlcGljc19NYWdudXMuanBnIl0sWyJwIiwidGh1bWIiLCI4MDB4MTAwMDAiXSxbInAiLCJlbmNvZGUiLCJqcGciXV0/HS_Web_Personalepics_Magnus.jpg?sha=e7da1ed8b3b56e2e)
Magnus has been a programmer for the past 5 years at Sportmember. Initially he mainly focuses on the app but he has grown into being a full stack developer, working on various parts of the system.
Running is his main thing. He is a Danish Champion and has been representing Denmark at multiple occasions in both orienteering, track and field. Fun fact, he takes 69 pull ups a day to keep the doctor away.
![HS_Web_Personalepics_Jonathan.jpg](https://www.holdsport.dk/media/W1siZiIsIjIwMjQvMDYvMTgvM2ttbnRpY3Y0M19IU19XZWJfUGVyc29uYWxlcGljc19Kb25hdGhhbi5qcGciXSxbInAiLCJ0aHVtYiIsIjgwMHgxMDAwMCJdLFsicCIsImVuY29kZSIsImpwZyJdXQ/HS_Web_Personalepics_Jonathan.jpg?sha=68040fb6ad3d11a6)
Jonathan started as an intern during his study of software engineering, then worked as a student developer before going full-time after completing his bachelor’s degree. He has since become an integral part of the IT team, being capable in mobile app development, frontend web, and backend development.
During his youth, Jonathan could be spotted mountain biking around the hilly terrain in Vejle, and later on the roads on a road bike. After moving to Aarhus, he has kept his passion for cycling but he has also picked up running.
![ANNE-SOFIE.png](https://www.holdsport.dk/media/W1siZiIsIjIwMjQvMDYvMjAvMzNtcW9vbWtoZl9IU19XZWJfUGVyc29uYWxlcGljc19Bbm5lX1NvZmllLmpwZyJdLFsicCIsInRodW1iIiwiODAweDEwMDAwIl0sWyJwIiwiZW5jb2RlIiwianBnIl1d/ANNE-SOFIE.jpg?sha=505a03767d60559b)
Anne-Sofie is studying a diploma engineer in health technology and after an internship with SportMember she has been employed as a student software developer. She works on the app version of SportMember and makes sure to update the app design to the needs of the users members.
She loves climbing, playing football, skateboarding and would describe herself as a professional recreational artist.
![HS_Web_Personalepics_Rasmus.jpg](https://www.holdsport.dk/media/W1siZiIsIjIwMjQvMDYvMTgvOXUzODNiaXNuX0hTX1dlYl9QZXJzb25hbGVwaWNzX1Jhc211cy5qcGciXSxbInAiLCJ0aHVtYiIsIjgwMHgxMDAwMCJdLFsicCIsImVuY29kZSIsImpwZyJdXQ/HS_Web_Personalepics_Rasmus.jpg?sha=ba4b83f5112aa264)
Rasmus works in user experience and interface development. One of his main goals, is to gather insights in how to design SportMember products, to fit user needs in the best possible way. He enjoys being a team player at SportMember and it motivates him to see how the company grows and gets better with everything we do.
One of his most memorable moments in sports, was attending the English Championship match between Reading FC and Nottingham Forest in 2012. Reading won the game 1-0 and secured promotion to the Premier League, leading to the crowd invading the pitch in complete euphoria and celebration. So much emotion and pure passion - absolute scenes lads!
![HS_Web_Personalepics_Julius.jpg](https://www.holdsport.dk/media/W1siZiIsIjIwMjQvMDYvMTgvN2M2bTdzZmtuNF9IU19XZWJfUGVyc29uYWxlcGljc19KdWxpdXMuanBnIl0sWyJwIiwidGh1bWIiLCI4MDB4MTAwMDAiXSxbInAiLCJlbmNvZGUiLCJqcGciXV0/HS_Web_Personalepics_Julius.jpg?sha=92ee49f1cec02778)
Julius is our Web shop/Club Shop manager. He loves being able to help clubs make their designs a reality, so our members always have the chance to have the best equipment for the sports they love.
Besides working at SportMember, Julius also loves playing sports himself, with the favourite clearly being the one on TV at home in the living room or being present at the stadium. Preferably at The Tottenham Hotspurs Stadium in London. COYS.