Our history

After endless problems with players and friends not signing up for matches and training, Frank Bjergø decided, in 2004, that he would make life easier for coaches and players. He wanted to make a digital platform to communicate between coaches and players so that they could save time on the frustrating coordination, and instead spend more time on the field. This is how SportMember started.

With time, SportMember has developed, so that it today also is a platform for; coordination, member fee payments, and websites for clubs and associations. We have more than 1.5 million loyal users and we dream of making it easy and manageable to be a part of any team or club.

Our mission is to make SportMember as user-friendly as possible, which we work hard on every day. Through SportMember, we are trying to make it more fun to be a part of a team/club. we're motivated to help our users to save many hours on administrative work so that they can enjoy what's important - more time for sport!

Our goal is clear: becoming the largest digital platform for the coordination of sports, and we have made it our mission to make teams and clubs digital.

Today we are 20 hard-working members of the SportMember team, who are distributed between the 9 different countries in which we operate.

Do you want to know more?
10 Quick Facts About SportMember
Kløvermarken 2004
The idea for SportMember started in Kløvermarken Copenhagen back in 2004 when Frank Bjergø faced issues with players not signing up or showing up for football training and matches. He decided to develop a digital platform, initially intended as a shared calendar and a place for all communication between coaches and players. Today SportMember is still exactly that... and so much more.
SportMember in the Lion's Den
In 2018, SportMember appeared on the popular Danish TV show “Løvens Hule” (The Lion's Den), where five lions invest money in promising start-up companies. SportMember received plenty of airtime and respect from the lions and ended up with an offer of 4.5 million kroner for 25 percent of the shares. However, it was a surprising but polite no thanks, as it was far below the valuation SportMember came for. The value of SportMember is in a completely different place today!
The “Whole” Wide World
SportMember is represented in no fewer than 152 countries around the world, with paying clubs in 40 of them. That's quite a lot, but we are continuously working to find new clubs in new countries, as long as the world has more to offer.
2 million Users
SportMember serves federations, clubs, teams, players, and parents. The total number of users on our platform is steadily approaching 2 million. That’s really something!
20 Employees at the Harbor in Aarhus
SportMember headquarter is in Aarhus, Denmark, in the new and exciting urban South Harbour area, which is experiencing significant growth and development. Here we are around 20 hard working employees, working on tasks ranging from administration to sales, marketing, communication, customer service, as well as ongoing software and concept development.
From Team to Club to Federation
SportMember was originally a tool intended for communication within team - between players, coaches, team leaders, and parents. Since then, SportMember has evolved into a comprehensive administration tool for club, and most recently, we have also begun working with federations.
More Than Just Sports
SportMember services much more than just the well-known sports like football, handball, badminton, etc. - actually our members are not always people. For example, we have a team in Spain with 300 dogs participating in training and competitions. Vintage cars is another "sport" that has also found its way to SportMember for easier administration of the club’s activities.
From Zimbabwe to Texas
We have many cute and funny stories from teams around the world using different parts of SportMember’s many functions. We have everything from a football club in Zimbabwe to basketball in Hungary and volleyball in Texas.
New Payment Solution in Germany
In Germany, SportMember has digitized the complicated and large amounts of payments associated with club memberships. The goal is to make it easy and simple for the accountant to collect money, see completed and missing transactions, and thereby keep an overview of the club's finances in a smarter way than ever seen before. In Germany, we do account-to-account by uploading to the club's online bank.
Your Own Club Shop
With the Club Shop, SportMember has created the best conditions for our clubs to get clothing and equipment at really great prices. Additionally, the club can create Club Products, where they can design clothing with prints and personalize it. The Club Products can then be assembled into Club Sets, making it even easier for members to purchase items in the team or club style!

Meet us

The SportMember team

SportMember is managed directly from the headquarters in Aarhus, Denmark. Our main goal is to provide you with the best member system on the market. Meet us here:
Hs_team
frank.png
Frank Bjergø
CEO & Founder
Read more
Read less

Some 20 years ago, when Frank found himself having problems with his teammates not signing up for football matches and training, he decided to make life easier for coaches and players. This was the beginning of SportMember as we know it today, where Frank is still leading by example at the office every day.

Frank is an active football player himself, enjoying both first, second and not at least the “third half” of the game. When off the pitch he is a great supporter of Tottenham Hotspurs, visiting the North London Stadium as often as possible.

HS_Web_Personalepics_Jørgen.jpg
Jørgen Orehøj Erichsen
CTO
Read more
Read less

Jørgen has a computer science degree and loves everything programming. He keeps our servers happy and running, so SportMember is always working.

When Jørgen is not working, he runs a lot and has recently dipped his toes in to ultra running. He also likes to watch the occasional football matches, especially when the Danish national team hits to the field or even Sønderjyske on a rainy day.

HS_Web_Personalepics_Mathias.jpg
Mathias T. Steengaard
Software Developer
Read more
Read less

Mathias is an experienced software developer who can undertake development tasks across most of the system. In particular tasks that span across app and website, are just the thing for him, as he has extensive experience with both platforms.

He loves sport and exercise in general, and has played many different sports, from disc golf to floorball. He is associated with the local football club in Gjern, where he lives, and can be found on the midfield for virtually all the team's matches.

HS_Web_Personalepics_Mette.jpg
Mette Beier
Designer & Frontend Developer
Read more
Read less

Mette is SportMembers perfectionist and a detail nerd. She is the troublemaker who always finds mistakes and things that can be improved, all to ensure a user friendly and fantastic SportMember site. According to the boss, Mette is the boss.

As a youngster, Mette looked for a career on the handball court, until an ankle injury put an end to the sporting career. Now handball has been replaced by dance, backpack, walking sticks and recently Golf.

HS_Web_Personalepics_Thomas.jpg
Thomas Maroti
Project Leader & Product Owner
Read more
Read less

Thomas is a true SportMember veteran, he knows every single corner of the system. He works as the link between the Customer Relations team and the Development team. Listening to wishes, requests and potential bugs from users, reporting them to the various employees within the Development team.

Thomas absolutely loves everything about movies. So be careful if you engage in a conversation about this, as he is known as a walking Encyclopaedia when it comes to movies. Only his passion for the American football team “New England Patriots” equals his love for movies.

HS_Web_Personalepics_Morten.jpg
Morten Sandholt Buhl
Head of Sales
Read more
Read less

Mortens responsibility is to help our customers identify and solve real pains with software. Additionally, his responsibility is to make our awesome sales & support team thrive in order to assist even more sports clubs digitize their club management.

When not working, he enjoys all things sport and nature. Current passion is trail running and helping his kids do cool stuff. His favourite sports are running & cycling for sure, with team Lidl-Trek as the favoured team.

HS_Web_Personalepics_Zak.jpg
Zak Staudinger
CRM, Nordic countries
Read more
Read less

Zak Staudinger is a Sportmember expert with a capital E! He has been mastering the system for over 10 years and knows the administrative side like the back of his hand. His superpower is helping organizations in the Nordic countries achieve the most efficient automation with Sportmember.

In addition to his passion for sports, Zak has a keen interest in architecture. As a Constructing Architect, he spends his free time engaged in a relentless and uncompromising renovation of his house—a hobby that always gives him something to build on.

HS_Web_Personalepics_Daniel.jpg
Daniel Goodwin
Country Manager, United Kingdom
Read more
Read less

Daniel is responsible for all English-speaking countries and spends his time speaking to clubs about how great our club management software solution is. He also connects with Federations and NGBs to help streamline their sports administration.

Originated from South London, Daniel moved to Denmark with his family in August 2023. His passion is Football and Arsenal FC, much to the despair our Spurs-loving CEO. Lately Daniels own sporting achievements have moved from teammates to family, including dancing to Disney songs on repeat with his kids.

HS_Web_Personalepics_Debora.jpg
Debora Cesena
Country Manager, Spain
Read more
Read less

Originally from Argentina, Debora works closely with clubs in Spain, and Latin America, ensuring they have all the tools and support they need to succeed. With a focus on streamlining processes and enhancing the overall experience, she aims to make club management smoother and more enjoyable for everyone involved.

When not working, you might find Debora cheering for her favourite teams or enjoying nature. Her favourite sports are all water-related, like swimming, fishing, and kayaking.

HS_Web_Personalepics_Philip.jpg
Philip Liratsch
Country Manager, Germany
Read more
Read less

Philip works with all German speaking countries. His role is to work closely with club managers to understand their pain points and provide tailored solutions on how SportMember can help solve these challenges.

When not working, Philip enjoys surfing and playing basketball, and thrives in social settings centered around sports. His favourite sport team is FC Bayern München Basketball.

HS_Web_Personalepics_Sophia.jpg
Sophia Kiunke
Country Manager, Germany
Read more
Read less

Sophia is originally from Baden-Württemberg, Germany, but has recently moved to Aarhus. She works with all German speaking countries and her role is to work closely with club managers to provide help with the many features of SportMember.

In her free time, Sophia enjoys sports such as running, swimming and all kinds of outdoor activities, such as hiking or trail running.

HS_Web_Personalepics_Tracy.jpg
Tracy Olesen
Country Manager, France
Read more
Read less

Tracy’s main task is to help French speaking sports club understand the features of our software and show them how they can simplify their daily tasks with SportMember. She is also in charge of the Danish support where and helps clubs and members with their daily use of the software/app.

Tracy has been taking dance lessons since she was 6 years old. She practices both hip-hop and street jazz.Whether solo or in a group, dance is another way for her to express herself.

HS_Web_Personalepics_Lucas.jpg
Lucas Iversen
Software Developer
Read more
Read less

Lucas began his journey with SportMember as an intern, then student developer and finally full-time after earning his bachelor's degree. He is a vital member of the IT team, demonstrating proficiency in frontend and backend web development, as well as some app development.

Lucas is a flag football player and team manager at the Aarhus Tigers American Football Club. He is also involved in the Danish American football federation, trying to grow Flag Football in Denmark and does great volunteer work at HackYourFuture in Aarhus.

HS_Web_Personalepics_Simon.jpg
Simon Hindkær Møller
Software Developer
Read more
Read less

Simon is as a web developer, focusing on creating and maintaining our online platform, with a speciality in our CMS system. His workday includes everything from fixing bugs to developing brand new features for our site.

When he is not coding, you can find him playing padel tennis in Pakhus 77 or training for his second half-marathon. It is funny how he tends to gravitate towards solo sports, even though he works at a place called SportMember, helping teams out. This must be because his real team is the office!

HS_Web_Personalepics_Magnus.jpg
Magnus Dewett
Software Developer
Read more
Read less

Magnus has been a programmer for the past 5 years at Sportmember. Initially he mainly focuses on the app but he has grown into being a full stack developer, working on various parts of the system.

Running is his main thing. He is a Danish Champion and has been representing Denmark at multiple occasions in both orienteering, track and field. Fun fact, he takes 69 pull ups a day to keep the doctor away.

HS_Web_Personalepics_Jonathan.jpg
Jonathan Hald
Software Developer
Read more
Read less

Jonathan started as an intern during his study of software engineering, then worked as a student developer before going full-time after completing his bachelor’s degree. He has since become an integral part of the IT team, being capable in mobile app development, frontend web, and backend development.

During his youth, Jonathan could be spotted mountain biking around the hilly terrain in Vejle, and later on the roads on a road bike. After moving to Aarhus, he has kept his passion for cycling but he has also picked up running.

ANNE-SOFIE.png
Anne-Sofie F. Søndergaard
Software Developer
Read more
Read less

Anne-Sofie is studying a diploma engineer in health technology and after an internship with SportMember she has been employed as a student software developer. She works on the app version of SportMember and makes sure to update the app design to the needs of the users members.


She loves climbing, playing football, skateboarding and would describe herself as a professional recreational artist.

HS_Web_Personalepics_Rasmus.jpg
Rasmus Vesti Hansen
UI Expert
Read more
Read less

Rasmus works in user experience and interface development. One of his main goals, is to gather insights in how to design SportMember products, to fit user needs in the best possible way. He enjoys being a team player at SportMember and it motivates him to see how the company grows and gets better with everything we do.

One of his most memorable moments in sports, was attending the English Championship match between Reading FC and Nottingham Forest in 2012. Reading won the game 1-0 and secured promotion to the Premier League, leading to the crowd invading the pitch in complete euphoria and celebration. So much emotion and pure passion - absolute scenes lads!

HS_Web_Personalepics_Julius.jpg
Julius Bjergø
Webshop Manager
Read more
Read less

Julius is our Web shop/Club Shop manager. He loves being able to help clubs make their designs a reality, so our members always have the chance to have the best equipment for the sports they love.

Besides working at SportMember, Julius also loves playing sports himself, with the favourite clearly being the one on TV at home in the living room or being present at the stadium. Preferably at The Tottenham Hotspurs Stadium in London. COYS.

Ready to get started?

Your club your way! Manage your club with SportMember and ease your work load. We’d love to help you get started. Create an account right away.
What does it cost?
Which needs do your club have? Basic or PRO subscription?
Pricing details
Functions
No 2 clubs are the same. Our features cover your needs.
Functions